Social action
Three lines of action.
What the house does each year in the territory it operates in. No foundation label, no advertising agreements, no stage speeches.
Three verifiable lines
Unalterable policy
- 01
Planting in the Atlas
Replanting of cedar, almond and pomegranate in areas hit by the droughts of recent years. Plot selection made by the rural host of the region.
- 02
Support for Sahara families
Direct support for Erg Chebbi families whose livelihood depends on tourism, during the calendar's low months. No intermediary, no label.
- 03
Restoration of old manuscripts
Contribution to the restoration of old manuscripts in family workshops in Fez. No advertising agreement with the receiving institution.
The exact figures of each line are handed to the signed client in the internal annual notebook, under NDA. They're not published openly to avoid exposing the recipients.
Morocco is not a backdrop for the journeys we sign. It's the home that sustains us the rest of the year. Returning a part isn't generosity, it's bookkeeping done right.