Where the money.

• 01

  Local hosts

  Paid double market rate. Distributed among 14 hosts.

  42.0%

• 02

  Concierge + design (Mohamed, Inés)

  Salary + actual hours of itinerary design. Median 47h per trip.

  18.0%

• 03

  Coordination and production (Yasmina + 3 local)

  Marrakech team + three regionals. All in-house staff.

  11.0%

• 04

  Private transport

  Vehicles + drivers. We don’t subcontract to Uber-type fleets.

  9.0%

• 05

  Riads and lodging

  Paid directly, no booking, no intermediaries.

  8.0%

• 06

  Carbon offset

  Plant-for-the-Planet · 2 certified trees per traveller.

  3.0%

• 07

  Bound notebook and closure

  Vegetable-tanned Fez leather + Magnani paper. Made in the last master’s workshop.

  2.5%

• 08

  Insurance and guarantee

  Payment, cancellation and refund terms signed in writing before any deposit.

  2.0%

• 09

  External audit

  Aresgo Auditors. Verifies this table every year.

  1.0%

• 10

  Donations to artisans

  5% of annual margin to Atlas artisans’ funds.

  1.5%

• 11

  Technology (web, hosting, tools)

  Vercel + Plausible. No Google Analytics, no Pixel.

  1.0%

• 12

  Margin

  The one left over. We aren’t chasing hyper-growth.

  1.0%

Next publication with 2026 data: February 2027. Audit available upon written request to hola@signedjourney.com.